Ways to attract Mount Isa home buyers
It’s crucial to attract as many potential buyers as you can when you’re selling your home. Mount Isa is a popular place for those looking to buy an affordable home or investment property, so we’ve put together a few pointers on how to make your home stand out to genuine buyers.
Mobile is key
These days, most people aren’t sitting around a computer looking for real estate. They are looking on the go on their mobiles and tablets instead. Unless your listing is optimised for mobile viewing, potential buyers are just going to click away.
The key here is choosing a real estate agency whose website is mobile-friendly. Not only are these sites much more user-friendly, they are also more likely to show up first on Google searches. This means your Mt Isa home will be seen by more potential buyers.
When choosing a real estate agent, take a look at the listings on their website and see how easy they are to view on a mobile device.
Great photography sells properties
Buyers usually decide which properties to visit based on a home’s online photos. It allows them to focus on properties that look great and meet their criteria.
Buyers also expect high quality photography and while it might be an additional initial cost, it can really pay off when it comes to attracting interest and receiving offers.
You may find that real estate photographers will ask to access your home at some unusual times, but there are different settings during the day where your home will look better. For example, pools and decks tend to look a lot more inviting at night, particularly when well lit, while bedrooms and lounge rooms look a lot better in the bright light of day.
Video gets more views
Video content is an extremely effective way of marketing a property. Listings that include video tend to get a lot more views than those that don’t. A video tour of your property will attract potential Mt Isa buyers. It will give them a better feel for your property in terms of its size and fixtures, and allow them to get a good idea of how their family (or tenants) might live there.
One of the great advantages about video is that it catches the eye on social media. Once your agent has the polished video ready to go, you can post the link on your own social media profile to help spread the word.
Videos are also a COVID safe way for potential buyers to view properties. They are immune to any COVID restrictions!
Social media spreads the word
Sometimes buyers take a break from real estate sites. But social media is a great marketing tool and allows homes to just pop up in front of potential buyers.
Agents who use social media as a marketing tool are proactively promoting your home. Make sure you share your agency’s listing for your home on your own social media pages as well – you never know if a friend of a friend might be looking to buy.
Choosing the right listing websites
Real estate listing websites probably aren’t something you’ve spent a lot of time thinking about, but choosing the right one for your market is important. Realestate.com.au and Domain are two of the biggest listing sites in Australia, but they tend to hit different markets. Domain is used a lot by buyers from the southern states, while realestate.com.au is popular with buyers across the board.
Listing costs vary on these sites, but the more views your Mt Isa home gets from potential buyers both locally and out of town, the better.
Get a great local real estate agent/agency
Your home is only one half of the product. A great local real estate agent/agency is the other. Choose a local real estate agent/agency who:
- is experienced
- communicates well (how they respond to you initially is how they will respond to potential buyers)
- is available when you need them
- has a track record of negotiating the best deals
- has a great knowledge of the area
- understands the importance of presenting your home in the best possible light
- fosters good relationships with both Mt Isa home owners and Mount Isa buyers
- has solid marketing plans to attract house buyers.
Our team at Jays Real Estate have the knowledge and skills to target both local and out of town buyers for your home. With over 40 years of experience in Mount Isa home sales, you’ll get good old-fashioned service combined with great local knowledge from us.
Contact us to find out how we can help you sell your home!