What Mount Isa home buyers and sellers want
If you’re thinking of selling your Mount Isa home or investment property, then it’s crucial to understand what buyers want. Once you do, you can then make your property as marketable as possible before you put it up for sale. This will help you to get the best possible selling price.
Marketing and selling a home in Mount Isa
Residential property buyers in Mount Isa can be divided into two categories:
1. Owner-occupiers
2. Investors who want to rent the property to tenants.
Both types of buyers have some different wants. Let’s look at each group in turn.
Marketing and selling to Mount Isa owner-occupiers
Owner-occupiers want to live in the Mt Isa property they buy, so they need to be able to picture themselves living in the home you want to sell. They tend to be more emotionally invested when inspecting properties either online or in person than investors.
Don’t forget that your online listing is your chance to make a great first impression with potential owner-occupiers, so make sure you invest in professional photography to highlight your home’s best features.
Different types of owner-occupiers will have different needs. For example, a family will need more space than a young childless couple. Air con and/or a pool can be great selling features for owner-occupiers in Mount Isa’s hot climate.
Having long-term tenants in place in the property you are trying to sell can affect its marketability to owner-occupiers who are likely to want to move in as soon as possible.
Marketing and selling to Mount Isa property investors
Mount Isa residential investors want hassle-free, low-maintenance properties with the potential to generate strong and ongoing rental yields. They are more numbers-driven when enquiring about properties than owner-occupiers.
Mount Isa is a potentially lucrative market for property investors in 2025 for a range of reasons, including:
- Strong rental yields due to Mount Isa properties being affordable, as well as having growing market rent rates and low vacancy levels due to high tenant demand.
- The fact that nearly half of Mount Isa residents rent their accommodation. It is an attractive destination for young mine workers looking to stay for a few years to earn a good salary.
Mount Isa property investors can come from anywhere, unlike owner-occupiers who will either live locally or be about to move here. In general, investment property buyers tend to be older and more financially established buyers than owner-occupiers.
Having good long-term tenants in place is often a good selling point for investors, as it saves them the hassle of trying to find tenants to generate their cash flow straight away.
Similarities between Mount Isa owner-occupier and property investor buyers
While there are some differences between the two broad groups of Mount Isa property buyers, there are some similarities. Both tend to want properties that are in relatively good condition and don’t need any costly repairs.
Both also want appealing features, either for their own use or to make the property as marketable to potential tenants.
The bottom line
It’s important that both you and your real estate agency makes your Mt Isa home as marketable as possible to both potential groups of buyers.
How we can help
Jays Real Estate has been Mount Isa’s premier residential and commercial real estate agency since 1981.
If you’re thinking about selling, buying, renting or leasing any Mt Isa property, or you need your property professionally managed, then contact our team today for an obligation-free chat!
We’d be happy to provide you with advice and to answer any property questions you have.